The Farmer's Market is a market place where you as a customer can buy food directly from the producer.

We demand this to secure that you as a customer receive a unique product with focus on origin, quality and taste. The meat comes from own animals or animals in the vicinity, the berries are personally harvested and the breads are baked in own ovens. Because the producers sell you the products themselves, you can get all the information you wish about it.

The Farmer's Market is a market place where you as a customer can buy food directly from the producer.
We demand the following from our producers:

1. The raw foods are locally produced and traceable (as far as is possible)
2. The processing is small scale and dominated by craftsmanship
3. The producer(s) themselves sell their products on the Farmer's Market

We demand this to secure that you as a customer receive a unique product with focus on origin, quality and taste. The meat comes from own animals or animals in the vicinity, the berries are personally harvested and the breads are baked in own ovens. Because the producers sell you the products themselves, you can get all the information you wish about it.

The producer is not necessarily a farmer, but it has to be a person who processes local raw foods on a small scale.

The market places will be at traditional squares, in parks or in closed streets.

Why we are starting the Farmer's Market in Norway
More and more consumers want local foods and special products. This has lead to many farmers now going for small scale production of both old traditional foods and brand new products. The Farmer's Market will therefore be able to offer food that you can not easily get a hold of elsewhere. We also think that it will be positive to recreate a physical meeting place between consumer and producer, where we together can enjoy food and food culture.

Through direct sale at the Farmer's Market we hope that more farmers can strengthen their economy as well as giving Norwegian consumers more choices. By eliminating the intermediary, the farmer will earn a greater part of the value increase, and the consumer will get special products at a much lower price than if the foods had to go through all levels in the food industry chain.

"Cheap food" will not be the main theme at the Farmer's Market, however, but rather quality and diversity.

Why local foods is sensible
Much energy is today used to transport food halfway around the globe before the reaches the consumer. This is a strain on the environment, in addition to increasing the risk of spreading dangerous plant and animal diseases.
By making local food accessible, the consumers will have a better chance to learn more about the food production itself. We at the Farmer's Market emphasise openness and traceability. You have the right to know where and how your food is produced.

Be curious of the food
The available products will vary from market to market throughout the season. Most often you will find exciting farm cheeses, ecological meat, fish and game, fresh pastry, honey, fruit, berries, vegetables and much else. You will meet the producer face to face at the Farmer's Market. This gives you a unique opportunity to find out where the food is produced and not least how it is produced - from fields, fjords and mountains - all the way to your dining table.

Local food is yes food
Buying local food is a pleasant way to save the environment. The food does not need transporting miles after miles, and you get to experience the food, fresh and exciting - without additives. To put it in perspective: if you want a fresher egg, you have to buy a hen!